Campaign use cases
Building an Affiliate Traffic Routing Control Plane
The router should preserve attribution and policy while the tracker and offer systems keep their own responsibilities clear.
Assign each system one responsibility
Let the campaign link identify acquisition context, the routing flow evaluate visit policy, the tracker maintain click attribution, and the destination deliver the page. Document redirects between them so teams know which system can change each parameter.
Use a stable source schema
Define campaign, source, placement, creative, geography, and offer identifiers before generating links. The same values should appear in event searches and postback troubleshooting, avoiding manual translation between buyer and developer labels.
Introduce target variants deliberately
Start with one verified target, then add weighted variants after routing fixtures pass. Keep destination experiments distinguishable from filter changes so a conversion shift is not incorrectly attributed to traffic quality policy.
Prepare for redirect-chain failures
Lost query parameters, circular redirects, expired destinations, and inconsistent click IDs can sever attribution while pages still load. A fallback page should fail safely and make the operational problem recognizable.
Reconcile events and conversions
Sample click identifiers across router events, tracker records, and postbacks, then confirm source and target consistency. Investigate mismatches at the first handoff where context disappears instead of adjusting routing based on incomplete conversion data.