Setup and operations
Connecting Google Ads Tracking Templates to a Routing URL
Tracking templates should add traceable campaign context without creating a redirect loop or changing the intended landing behavior.
Start with current Google documentation
Confirm the supported template fields, parameter expansion, and testing behavior in the official Google Ads documentation at configuration time. Platform syntax can change, so retain the verification date in the campaign runbook.
Draw template and final URL roles
Show where the expanded tracking URL enters DuckRoute, where any tracker sits, and which destination becomes the eventual landing page. Ensure that the public flow URL and final URL cannot refer back to each other.
Define encoding and forwarding
List required ValueTrack or custom values, map them to the campaign schema, and specify which destinations receive them. Exercise reserved characters, empty substitutions, and repeated query keys before launch.
Consider automated URL checks
Template tests and platform verification may produce requests unlike a normal ad click. Keep uncertain traffic on a safe response, preserve its event evidence, and avoid claiming that one pattern identifies a reviewer conclusively.
Validate with the platform and router
Use the available template test, open a controlled campaign URL, and compare expanded parameters, redirect sequence, final destination, and DuckRoute event fields. Repeat after changing templates, domains, or tracker logic.