Routing glossary
What a Cloaked Link Represents
A cloaked link is the public campaign URL whose requests enter a flow capable of choosing between configured destinations.
The link identifies a public route
Its scheme, hostname, path, and approved query parameters tell the edge which route receives a request and which campaign context accompanies it. The link itself does not contain the complete policy or guarantee a particular destination.
Configuration lives behind the URL
A matching flow holds the White Page, Target Page, filters, scoring behavior, delivery mode, and operational status. Updating that flow may alter future decisions without changing the campaign link distributed to users.
Parameters need a stable contract
Source, campaign, placement, creative, and click identifiers should use documented names and encoding. Avoid exposing secrets, internal risk reasons, or unrestricted destination values in a client-controlled query string.
Test the published form of the link
Open the exact URL generated for each source, follow every hop, and confirm host matching, preserved fields, destination choice, and event attribution. Repeat the check after DNS, path, tracker-template, or flow changes.