Using Click Logs and Live Statistics for Routing Operations

Counts and ratios expose changes in volume, source mix, destinations, and reason clusters. An event record answers the narrower question by tying a timestamp, flow, request context, decision, and available evidence together.

Start with flow, source, campaign, placement, market, device class, network, and decision reason where available. Stable labels make comparisons repeatable and keep unrelated campaigns from distorting an investigation.

Use a timezone and exact start and end points that match the launch, rule change, or reported incident. Compare an appropriate baseline window, accounting for scheduled source activity instead of interpreting every volume change as a routing problem.

Recorded headers and derived classifications describe the received request, not verified human identity or intent. Sampling, retention boundaries, client retries, preview requests, and tracker hops can also make event totals differ from other systems.

Save the filters, representative event identifiers, configuration version, expected behavior, and observed outcome. Re-run a controlled request after a change and verify that the intended segment moved without altering adjacent traffic.