How to Run a Traffic Quality Audit

Choose a date range, flows, sources, markets, and destinations, then preserve the configuration state used during that period. Exclude unrelated campaigns so findings can be tied to a known traffic and policy context.

Include Target and White Page decisions, major sources, risk bands, rare reasons, and reported user problems. Random sampling alone can miss small segments where a severe routing error is concentrated.

For each sampled event, inspect campaign labels, request signals, score or manual reason, precedence, and chosen destination. Mark missing data explicitly and avoid turning infrastructure categories into claims about a person's identity.

A broken parameter, stale domain, false positive, source anomaly, and page failure require different owners. Attach example event identifiers and impact boundaries to each finding before recommending a filter change.

Assign corrective actions, replay affected fixtures, and compare the repaired segment with its prior behavior. Record residual uncertainty and schedule a follow-up window rather than declaring quality solved permanently.