Campaign use cases
Filtering Crypto Campaign Traffic with Explainable Signals
High scrutiny and varied acquisition do not make every privacy-oriented visitor malicious; filtering needs corroboration and review.
Preserve campaign provenance
Carry source, partner, placement, creative, market, and campaign identifiers into the flow. When a suspicious cluster appears, this evidence determines whether the issue belongs to one publisher, an integration, or the wider source.
Use network reputation as context
Review proxy, VPN, datacenter, ASN, ISP, country, and repeat patterns together with browser signals. A network category describes infrastructure, not the identity or intent of the person using it.
Keep destination ownership explicit
Assign owners for content accuracy, forms, wallet or account links, and regional availability outside the router. Test pages directly because a safe routing policy cannot compensate for a compromised or misconfigured destination.
Investigate anomalies before broad blocking
Rapid repeats or automated traits may indicate abuse, monitoring, previews, or a broken redirect loop. Preserve events and isolate the affected campaign segment before applying a rule across all crypto traffic.
Verify decisions and downstream quality
Replay labeled fixtures, sample uncertain events, and reconcile source identifiers with tracker or conversion records. Look for unintended legitimate-session loss as well as suspicious traffic reaching the Target Page.